Skills & Competencies for Account Executive, Sr. - Advertising

Account Executive, Sr. - Advertising job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Account Executive, Sr. - Advertising

Maintains relationships and favorable contacts with current and potential advertising accounts.

JOB RESPONSIBILITIES for Account Executive, Sr. - Advertising

Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.

Account Executive, Sr. - Advertising SALARY RANGE

BASE 50%
$110,697
TOTAL 50%
$185,169
Job Level
P03
Job Code
SM15000201
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Account Executive, Sr. - Advertising Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Account Executive, Sr. - Advertising skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

13 general skills or competencies (Job family competencies) for Account Executive, Sr. - Advertising

1 Job Family Competencies – Customer Satisfaction
Proficiency Level -3
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Explains the framework process used to monitor and ensure customer satisfaction.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects customer feedback to support the analysis of customer satisfaction scores.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles challenges and issues that affect high level customer satisfaction.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Integrates customer service analytics to forecast customers' future needs and maximize satisfaction.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops customer service strategies to attain positive impacts on customer satisfaction.
See 4 More Skill Behaviors
2 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
See 4 More Skill Behaviors
3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Account Executive, Sr. - Advertising

1 Core Competencies – Self-Motivation
Proficiency Level -4
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Describes the concept, types, and characteristics of self-motivation.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents feedback from our senior management to encourage and increase motivation.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Deals with setbacks and continues to pursue our business goals despite obstacles.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Helps others to recognize and leverage their strength to their advantage.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Mentors potential successors to lead others and enable self-motivation through career growth.
See 4 More Skill Behaviors
2 Core Competencies – Problem Solving
Proficiency Level -4
Skill definition-Analyzing and identifying the root cause of problems and applying critical thinking skills to solve problems.
Level 1 Behaviors
(General Familiarity)
Follows established processes to analyze and solve problems.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Examines a specific problem and learns the perspective of each involved stakeholder.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Determines the priority of solutions based on the results that best mitigate the impact of the problem.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates potential costs and possible barriers to successful solution implementation.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Considers long-term trends and broad business implications for alternatives.
See 4 More Skill Behaviors
3 Account Executive, Sr. - Advertising - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Account Executive, Sr. - Advertising
Proficiency Level - 4
5 Competency for - Account Executive, Sr. - Advertising
Proficiency Level - 5

Summary of Account Executive, Sr. - Advertising skills and competencies

There are 0 hard skills for Account Executive, Sr. - Advertising.
13 general skills for Account Executive, Sr. - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
11 soft skills for Account Executive, Sr. - Advertising, Self-Motivation, Problem Solving, Initiative, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive, Sr. - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Problem Solving, and be skilled in Initiative.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.